Disrupt Hires to Strengthen Qual Offer

UK-based agency Disrupt Insight has appointed Julian Rolfe as Qualitative Research Director.

Disrupt was set up nearly two years ago by former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes. The firm says it has doubled its headcount this year, while picking up new briefs from brands across tech, media, retail, leisure and other sectors.

Rolfe (pictured) founded and led Grasshopper Strategy and !mpatience Consulting, and was Head of Qualitative at Mash Strategy (acquired by Kantar in 2018). His experience includes innovation and co-creation, brand purpose, foresight, customer journeys, customer closeness and cultural insight; as well as consulting on sustainability.

Bland welcomes Rolfe's 'passion for decoding people and behaviour', while Rice-Haynes comments: 'Julian doesn't just bring more expertise to the table - he brings provocation, challenge and a fresh creative lens. At a time where our clients are asking bigger, thornier questions, he'll be a huge asset in helping us unpick and reframe them.'

Web site: www.disrupt-insight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.