VP Hire for Burke

In the US, former GfK and Human8 employee Patricia Salamone has joined Burke, Inc. as Vice President, Client Services.

Burke was founded in 1931, is 100% employee-owned, and provides decision science, insights and innovation. Its subsidiary, the Burke Institute, provides education for MR and consumer insights roles, while innovation and growth acceleration specialist Seed Strategy, which it acquired a decade ago, still serves under its own name within Burke as a specialist in those areas.

Burke is due to change its CEO in September with Tara Marotti stepping up into the role.

Salamone joins with more than twenty years of experience in research, strategy and consulting, including a broad range of methodologies spanning customer journey mapping, ideation and concept development, experience testing, and customer experience strategy. She joins from Human8, where she served as Senior Director, Client Consulting; and previously spent a decade at GfK Custom Research in various senior leadership roles. She holds a Bachelor of Business Administration from Eastern Michigan University.

Tara Wiley, VP Client Services Manager at Burke, comments: 'Our clients will benefit from Patricia's ability to blend insights with innovation frameworks, helping them achieve brand growth and meaningful business outcomes. Her proven consultative approach and depth across industries make her an outstanding addition to Burke, and we are thrilled to welcome her to our team.'

The firm is online at www.burke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.