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MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
The Bond Across The Pond?
With lots of talk recently in the UK media about the continuation or demise of our 'special relationship' with the US, MRWho looks at research's own version, the long-touted theory that part of the reason for the UK's disproportionate share of the world MR market is down to our close 'Bond' with the States. Are these two towers of world MR still working together or is it all Hogwash? [that's slotted in a mention of the other two winter movie blockbusters, just in case all the 'Bond' talk was making the others feel left out].
Also this month a review of the IT & DP skills market with input from the leading UK recruitment specialists: we find that it's not all doom and gloom for the techies in our industry, provided they keep their skillset up to date and spread their interests broadly.
MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 300 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The February edition was very - published at the end of the month - and is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.
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