FlexMR Adds Stakeholder / Respondent Conversation Tool

British-based tech-led insight agency FlexMR has launched a video-based service called 'Video Close Connection Programme', which facilitates one-to-one conversations between stakeholders and customers.

Headquartered in the Lake District, with additional offices in the US and Germany, FlexMR offers a fully integrated qual and quant SaaS online and mobile research platform, as well as a multi-language software product supported by its insight professionals. The firm's InsightHub provides an integrated platform which brings together its range of existing research tools and services.

The new Video Close Connection Programme has been developed to hook up business decision-makers directly with customers. Facilitated on the InsightHub platform, specifically through the company's Focus GroupMR and VideoMR tools, the service also offers recruitment, technical set-up, training and materials. The programme takes place in three stages - recruitment and setup, pre-session preparation, and video close connections, then FlexMR's team can help integrate the video connections into both new and existing research strategies.

FlexMR Research Project Manager Gareth Bowden (pictured) comments: 'It's hard to overstate the transformative power of live, interactive customer engagement. Using our video tools, we are able to create easy one-to-one conversations between stakeholders and respondents, forming a comfortable environment for easy insight generation. Connecting stakeholders and decision-makers with real, direct feedback really drives empathy and tangible changes'.

Web site: www.flexmr.net .