FlexMR Adds Video Focus Groups Feature

British-based tech-led insight agency FlexMR has updated its InsightHub online platform, adding video focus group features which sit alongside text chat functionality.

Headquartered in the Lake District, with additional offices in the US and Germany, FlexMR offers a fully integrated qual and quant SaaS online and mobile research platform, as well as a multi-language software product supported by its insight professionals. The firm's InsightHub provides an integrated platform which brings together its range of existing research tools and services.

The latest launch is an evolution of the firm's real-time text chat tool Live ChatMR, and has been 'brought forward to support increased global demand' for online qual. Live ChatMR has been renamed Focus GroupMR and now supports both video and text based qual. Groups of up to four participants can take part in live video research, while up to twelve can take part in text chats; with stakeholders able to watch both types of session from a virtual observation room that includes a private chat facility. The tool also supports topic guides, visual stimuli and interactive tasks, and at the end of a session video recordings, text chat transcripts and task results are available immediately through a one-click export.

CEO Paul Hudson (pictured) comments: 'It's important that we, as an agency, are flexible and responsive to the needs of our clients. FlexMR has always had long term ambitions to include video in our real-time focus group offering. I'm incredibly proud of this release. The team has been able to completely turn our existing product development timeline on its head and deliver a versatile tool that will really help our clients through the challenges they are currently facing'.

Web site: www.flexmr.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.