The Media Edge has formed an exclusive partnership agreement with TechEdge, a team of Danish media specialists. Part of the WPP Group, The Media Edge is a global media company specialising in the development and implementation of media communications campaigns.
TechEdge will provide The Media Edge with a range of proprietary planning tools, starting with AdvantEdge, purportedly Europe's most comprehensive cross-country TV planning and research tool.
AdvantEdge is a multi-country TV analysis system, which can calculate and consolidate pan regional ratings and research and frequency in multiple countries applying all the relevant native country calculation methodologies. It provides strategic planning, general market information analysis and benchmarking.
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.