Extended Baby Research Launched by TNS

Taylor Nelson Sofres (TNS) has launched a range of new and extended research services focusing on the UK baby market. The aim of the new package is to comprehensively measure attitudes, behaviour and consumption within the marketplace.

This improved TNS research service, in the form of Consumer Pre- and Post-Natal Studies (PPNS) will, for the first time, offer an extra attitudinal section. The section will focus on brand choice triggers and motivators, enabling service providers to understand their consumers and to meet their needs more effectively.

PPNS itself is a syndicated study that has been running since 1991. It looks at the attitudes and behaviour of pregnant women and new mothers. The subjects covered range from brands, convenience, social issues, innovation and health to milk, food, nappies, toiletries, groceries and sampling. In addition, TNS Superpanel has set up specific recruitment measures for mothers with babies for its continuous 15,000 household purchasing panel. It now has 1,600 households with babies under four years old and 400 households with babies up to 12 months old. Purchase records have been expanded from 17,000 to 45,000 during the past six months.

A third component to these improved services lies with TNS Consumer Usage Panels. This service is currently fielding a usage study to establish all food, drink and baby toiletries/baby care product usage among infants up to the age of 24 months. This includes the day, time, location and occasion of purchase, as well as the product, pack type, "stage" and brand. In addition, Taylor Nelson Sofres' GiftTrak - which has been recording information on gift purchase behaviour since November 2000 - supplies information on the New Born Babies gift purchase market.

According to Caroline Odgers of TNS "These valuable new additions to our existing services make the new packages more comprehensive, to offer our clients an even better understanding of the marketplace."

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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