Forrester Summit on New Technologies For Old Brands

The consumer packaged goods industry is set to change more in the next
five years than it has in the whole of the last four decades. This is the main thrust of Forrester's forthcoming Consumer Packaged Goods Summit to be held on October 17 to 18 2001 in Chicago USA.

The consumer packaged goods industry is set to change more in the next
five years than it has in the whole of the last four decades. This is the main thrust of Forrester's forthcoming Consumer Packaged Goods Summit to be held on October 17 to 18 2001 in Chicago USA.

The two days will illustrate how technology is revolutionising the way consumer packaged goods (CPG) manufacturers and retailers interact with each other, as well as their consumers. New targeting and measurement technologies, personal video recorders like TiVo, automated shopping lists, and in-store kiosks are just some of the ways technology is changing how CPG companies market to consumers.

At the same time, eMarketplaces such as Transora and the WorldWide Retail Exchange (WWRE) are thought to be completely transforming CPG business trade. The result of these developments is that the CPG industry is probably set to change more in the next five years than it has in the last half century.

Confirmed speakers so far include:

• Vincent Bowey, Vice President, Solutions Marketing, E.piphany
  
• Jackson C. Cosey, Jr., Vice President, eBusiness and eVentures,
  Coca-Cola North America Group
  
• Jim Fenzel, Vice President, Retail Operations, Promotions, Packaging,
  and Equipment, IGA
  
• Norman Lehoullier, Managing Director, Grey Interactive
  
• Robert T. Quish, President, Lowe Lintas & Partners North America
  
• Paula A. Sneed, Group Vice President, Kraft Foods; President,
  eCommerce and Marketing Services Division, Kraft.

The main subjects to be debated include:

• Data-Sharing With Suppliers: How Much Is Too Much?
  
• Digital Marketing That Works
  
• Getting The Most From Your Agency
  
• Making The Consumer Your Customer
  
• Rethinking Brand Strategies For A Digital Age
  
• Setting The Stage and Targeting The Right Consumers:
  
• The Future Of CPG eMarketplaces
  
• The Next Generation Of CPG eCommerce.

For further information, visit www.forrester.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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