According to a new report from benchmarking consultancy Best Practices, leading pharmaceutical marketing executives monitor customer data and constantly refine a product's marketing strategy to effectively market to consumers. Companies that fail to track customers' input are missing a crucial opportunity to adjust their marketing initiatives.
'Direct-to-Consumer Pharmaceutical Marketing: Growing Market Success,' available online at www.BenchmarkingReports.com, aims to reveal innovative direct-to-consumer marketing techniques used by world-class companies. The practices, managerial insights and benchmark metrics found in the report are drawn from interviews with six consumer marketing executives.
The report also includes:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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