New Asian Partnership

ViewsCast Limited is partnering with Asia Market Intelligence (AMI), one of Asia's leading market research groups. Through the alliance, AMI will offer ViewsCast's innovative market research solution to its customers and prospects, in order to provide a live, quantifiable customer feedback mechanism that contributes directly to customer retention.

The system works by consumers using their telephone keypads to respond to questions in the automated survey. Callers are either redirected from a call centre via automatic speed dial or respond to an advertised number, for instance on money off vouchers or till receipts. The applications are wide ranging from conference centres and call centres to restaurant chains and human resources. The system is offered as a managed service with AMI conducting all the set up and programming so impact is minimised on client operations.

ViewsCast uses proprietary phone and web technology to capture customer insights at the point of contact - "moment of truth" feedback. ViewsCast is unique as "live" results can be analysed and downloaded via a web browser enabling clients to monitor the issues that matter at the moment, rather than last month's recollections. By being available to customers 24 hours a day, 7 days a week, ViewsCast will allow for larger sample sizes and at a substantially lower cost than existing market research methods.

According to Roy Sheridan, Managing Director, ViewsCast, "This is a very complementary alliance that provides us with a presence in Asia and gives AMI a unique value-added service as part of its offering. Our software is at the forefront of the latest CRM products and this partnership is a logical step in our aspiration to become a world-wide supplier of real-time customer feedback solutions."

Director of AMI, Guy Potter added, "AMI is very excited to be Asia's only market research company to take ViewsCast's leading CRM technology to the region. In today's competitive environment, the need to measure client satisfaction in real time is crucial to business survival. At AMI, we recognised that ViewsCast is the kind of research tool that will add a competitive difference to many of our Fortune 500 clients."

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.