Trends Day 2001
September 28 2001
How are big brands supporting government in the playground? What are anti-capitalists really trying to say to business? Why are sports brands so attractive? These are just some of the thought provoking topics that will be debated at Trends Day, the annual conference of the Association for Qualitative Research, to be held in London on October 29th.
"New Realities, New Opportunities" is the central theme for this year's event. Speakers include:
- Giles Gibbons, Partner, Good Business, will examine the potential that business has to act as an engine of social change, using its creative thinking, economic resources and cultural power to improve lives.
- Shaun Whatling, Head of Communications, Sportsworld, will discuss the rise of specialist sports and question its effect on branding/sponsorship.
- Sara Davies, Director, Headlight Vision, will expose new ways of taking the pulse on the streets.
According to Ann Whalley, AQR Chair, "It is very exciting to have been able to attract such a wide-ranging and high-profile group of speakers for Trends Day. We have worked hard to make it a very thought-provoking series of presentations and discussions. The Trends Day has been becoming an ever more significant date in the AQR calendar which I believe reflects the growing influence of and interest in market research. Attracting high calibre speakers is critical to making the Trends Day an opportunity to review issues within the industry and exchange thoughts and ideas for the future development of market research. I also feel it provides an excellent opportunity for the industry to present itself and its new ideas and innovations collectively to a wide cross-section of the business community rather than keeping its innovative work to itself and its individual clients."
For further details on Trends Day, visit
www.aqr.org.uk
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
