Understanding Web Analytics
October 11 2001
Are you interested in the emerging new science of website performance? Then the forthcoming Henry Stewart conference on Web Analytics could be of interest. Scheduled for the 23rd October in London, it promises to discuss the evolving use of all types of data on website performance.
The conference promises to be practically based and should pull together the views and experiences of a cross section of industry experts. Broadly speaking, it is designed to cover:
- Mapping traffic patterns.
- Quantifying conversion ratios.
- Understanding which content contributes to website stickiness.
- Building a rounded view of the customer.
- Combining online behavioural analysis with data gathered offline.
- Transforming raw data into business intelligence.
- Determining returns and planning marketing.
The programme itself is compiled of eight confirmed speakers. These include:
- Introduction to Web Analytics: Which Data to Use, How to Collect it and How to Analyse it - Richard Goosey, Global Chief of Measurement Science & Analytics, ACNielsen eRatings.com.
- Technology Selection Guidance: A Framework for Navigating the Web Analytics Market - Guy Creese, Research Director, Internet Analytics, Aberdeen Group.
- Data Collection, Data Privacy and Reporting -Martin Filz, European Vice President of RedSheriff.
- Case Study. How Thomas Cook Harness e-Data to Enhance e-CRM and Generate £Millions of Sales per Month - Paul de Laat, Director of Customer Relationship Management Thomas Cook.
- How IBM Used Web Analytics to Promote the Right Product to the Right People and Achieved ROI in 30 Days - Bhavan S. Suri, Director of Professional Services, Elytics and Robert Whitman, Senior Director, Web Analytics, IBM Software Group.
- How to Ensure the use of Web Analytics Enhances Strategic Decision Making- Steve Peacock, European Vice President e-CRM Solutions, Cambridge Technology Partners.
- How to Use Web Analytics to Determine ROI and Prioritise Future Investment - David Roscoe, Managing Director, Prophit Share.
For further information, visit
www.henrystewart.com
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
