Jupiter Media Metrix predicts that 41% of online households in the USA will subscribe to a broadband Internet connection service by 2006 - up from only 9% percent in 2000. In two new Jupiter Research broadband reports, the advice for companies offering services online is to begin preparing now for the coming broadband mainstream in the next year.
Jupiter analysts forecast that the number of households accessing the Internet via broadband connectivity (cable modem, DSL, satellite or fixed wireless) will increase from 5.2 million in 2000 to 35.1 million in 2006, with cable modems being the primary driver.
"Despite the recent failures of several broadband pioneers, and slower growth of the overall online population, broadband will find the masses in the U.S. shortly," said Joe Laszlo, Jupiter senior analyst. "While consumers' awareness of broadband has grown considerably, improved and increased marketing by cable and DSL providers will finally help overcome lingering resistance to the cost of broadband subscriptions. It is absolutely critical for companies with relevant content, products and services to time their business initiatives to reach the anticipated broadband audience."
Other highlights of the research include:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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