The American Advertising Research Foundation (ARF) is due to bestow its annual Naples Research Industry Leadership Award on Simon Broadbent, the well-known British researcher. He will receive the honour at a special reception to be held in Chicago later this year.
Years of working with big name advertisers such as Coca-Cola, Kellogg, Kraft and Procter & Gamble, has led Broadbent to his current position at the top of the advertising research tree. He has become highly involved in the arguments over advertising accountability, largely in his time spent with agency Leo Burnett. Since this stint, he has become one of the key partners of the Leo Burnett Brand Consultancy.
Broadbent's dedicated efforts to raising advertising decisions to the same level as other investments have been well rewarded as institutions such as ARF and the American Association of Advertising Agencies (AAAA) in the US, and the IPA (Institute of Practitioners in Advertising) in the UK, have made advertising accountability a frequent war cry.
Broadbent's numerous books include the following widely-read titles:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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