Models Of Thinking Annual Conference

WARC is holding its fourth one day conference on Models of Thinking later this month on Thursday 17th January in central London. The event promises to explore how creative thinking can improve your brand, your marketing strategies and your methods of communication.

If you are prepared to challenge your own models of thinking as well as the ways in which organisations and brands do business with ordinary human beings, then this seminar aims to provide new possibilities.

Wendy Gordon of The Fourth Room will be presenting on the day. She has explained the new approach thus 'Each of us creates a map of reality that allows us to operate automatically and in a particular way. Our unique experiences, culture, language, beliefs, values, interests and assumptions shape our maps. We take this perception of reality for granted and expect others to perceive something in the same way we do, often being surprised that they do not. None of us perceives the 'real' world. We only perceive a representation of it - a model of reality.'

Gordon also notes that, 'Narrow and limiting models will make the world we are interested in seem predictable, dull and lifeless: the same world can be rich and stimulating. It is not the world that is different but the model.'

The provisional topics for discussion on the day have been listed as:

• Does Thinking Get in the Way of Intuition?
  
• Interactive Session: Debate, Develop, Doing It.
  
• Insanity is Doing the Same Thing and Expecting Something Different.
  
• Truth or Dare: Truths, Fictions and Fun in Advertising (in This Day and Age).
  
• Providing Another Way of Knowing and a Source of Competitive Advantage.
  
• A New Model of Thinking for Marketers.
  
• New Models of Thinking for In House Agencies.
  
• Interactive Session: Make Tomorrow Actionable Today.
  
• Creativity and Improvisation You Are Not Normal.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.