Pre-Testing Advertising

WARC and Admap are hosting the 7th Annual Pre-Testing Advertising Conference in central London on 30th January. Pre-testing advertising is always a controversial topic amongst advertisers, agencies and researchers, and the event aims to answer the question, 'Can we do it better?'

The one day event promises to take a closer look at what advertisers really want from pre-testing and how leading researchers and agency planners are approaching this complex issue.

The morning session centres around two themes:

• What Can Pre-Testing Achieve Strategically? Featuring speakers from Lowe Lintas, Hall & Partners and Kraft Foods International.
  
• Choosing the Right Pre-Testing Methods and Techniques. Featuring speakers from Research International, HPI Research and a case study from BskyB.

The afternoon session is more practical in nature, focusing on Pre-Testing in Practice and features two case studies from Abbey National and Abbott Mead Vickers as well as speakers from Ipsos-ASI and Leo Burnett.

For further information, visit www.warc.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend