Itracks/Greenfield Online Venture

Online software provider Itracks has just announced the acquisition of the patent for online focus groups from US agency Greenfield Online. This represents the next stage in developing the company's Online Focus Group facility.

As part of the agreement, Greenfield Online will continue to offer online focus groMRS Conference 2002 Info & Registrationl use Itracks' Online Focus Group facilities to do so. These are designed to give access to the usual type of data, along with the online benefits of anonymity, immediate transcript access and precise moderator control.

Commenting on the move, Daniel Weber, Itracks President and CEO, noted 'We felt that by owning the patent we could best serve not only our clients, but also the long-term growth potential of online qualitative research. This patent is an excellent fit with our goal of developing and improving our tools for the overall benefit of the market research industry. In essence, the deal allows both of our companies to concentrate our energies on our own core competencies.'

Weber added, 'Itracks has been at the forefront of this industry because we are convinced of the growing importance of online research as an effective data collection method, and are working to make effective online qualitative and quantitative research more widely available, cost-effective, and easier to use for the market research community. We approach technology as a fluid process of continual improvement, and this patent will assist us to build upon our current tools, create new services, and help build the structure for the future of online market research.'

Speaking from Greenfield, CEO Dean Wiltse concluded, 'We recognize Itracks software as the leading technology in the marketplace. We're excited to use Itracks software to deliver our world class online focus group services.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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