Effectiveness of Consumer Sales Promotion

WARC and Admap are hosting the Third Annual conference on Measuring the Effectiveness of Sales Promotion in London on 5th February.

Sales promotion is now perceived as a major aspect of consumer and business to business marketing. However, the event aims to examine an overlooked aspect of sales promotion; how to measure and evaluate the success and effectiveness of sales promotions on marketing campaigns.

The speakers during the day will question whether or not sales promotion really works, examine how to measure different types of promotion and discuss how to measure campaign effectiveness.

The day features several case studies including the Bacardi Breezer Campaign, Imperial Leather Foam Burst, Excite Ayia Napa summer Campaign and Tango. Other speakers to date include Becky Munday from Mando, Edward Garner from TNS Superpanel, Scott Lenik of Attention, Jolyon Roe from ACNielsen and Terry Skelding from Illuma Research.

For further information, visit www.warc.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.