IR Brand Survey

Nikkei Business Publications is to launch its 'IR Brand Survey' with the aim of unveiling how current and future individual investors evaluate IR websites.

The IR Brand Survey will be characterised by the emphasis placed on the viewpoint of users, ie the investors, rather than of website producers. The survey will ask how often individual investors access IR websites, what they expect to see there, and the level of their satisfaction. It will also ask questions about how often they use the Internet to collect information in comparison with traditional media such as financial magazines, newspapers and TV. The survey will also aim to uncover the influence of IR website evaluation on stock price.

Nikkei BP is presently inviting companies to participate in the IR Brand Survey. This survey is to be carried out three times a year, in January, April and July, among 3,000 monitors.

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, providing business and financial information for Japanese corporate decision makers.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.