Global Healthcare Marketing Conference

The future of global healthcare marketing is to be discussed at ESOMAR´s conference in Miami between 17th and 19th February.

Marketers, strategists and intelligence providers around the globe will be meeting to share their views on trends, the future, marketing strategies and the role of marketing intelligence in the healthcare industry. This year the conference will cover topics including future industry scenarios, marketing models, pricing and cost strategies, role of the consumer role, ensuring quality research, etc.

'Business models will change, new players with different strengths will enter the markets and IT will impact the way in which various players in the value chain function and interact. The marketing intelligence officer has a key role to play in the rethinking process and in redefining related business models', says Dirk Huisman, Chairman of the Conference Programme Committee.

A topnotch array of speakers from multinational companies from Europe, North America and Asia will discuss the realities, methods and techniques of healthcare research, including CIGNA Healthcare, Colombia Business School, Eli Lilly & Co, F Hoffman-La Roche, IBM Life Sciences, IMS Health, McKinsey & Co. and New Health Sciences.

For further information, visit www.esomar.nl

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.