New Version of Online Focus Group Software

Itracks has just released version 3.03 of its Online Focus Group software which allows market researchers to hold focus groups in an online environment.

'Itracks is well known in the online market research industry as continuously striving to produce the best software and services available,' said Douglas Bates, Itracks Executive Vice President Qualitative & Quantitative Production. 'We looked at our Online Focus Group tool and identified a number of areas where it could be made easier and more intuitive to use for our customers. This new version incorporates many client requests to create an even more user-friendly method of online research.'

Used as a complementary service to traditional focus groups, online focus groups can provide a domestic or international forum more efficiently and at a much lower cost than face-to-face research.

Highlights of Online Focus Group 3.03 include:

• The ability to conduct group with a smaller number of clicks, through improved interfaces.
  
• Functionality buttons are more accessible.
  
• Sample email invitation message included.
  
• Lodging of errors for later reference.
  
• More control over presentation of media stimuli.
  
• Increased anonymity.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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