New Youth Research Tool

'Pitch Stick' has just been launched by youth consumer insight team, Fat Group to provide marketing clients with a cost-effective rapid tool for gaining a deeper insight into the attitudes and motivations of the ever-changing youth market.

'Pitch Stick' is a quick turnaround entry-level consumer testing service that allows agency and consumer-facing brand clients to ask 150 consumers (in the 15-30 age range) up to five questions. The questionnaire is assembled on a Thursday and results are delivered back to the agency in easy to analyse formats by close of business the following Monday. At £1,000 per wave, the aim of Pitch Stick is to stand as a realistic low cost solution for brand owners and decision makers requiring rapid consumer validation of marketing options or requiring further consumer insight on strategic conclusions.

According to James Carr-Jones of Fat Group, 'We have developed Pitch Stick as an affordable research tool to validate creative and strategic insights. It is not only ad agencies that can benefit from Pitch Stick, we are looking to offer the tool to consumer facing brands who can apply its speed and authenticity to the process of strategic decision-making. If by using Pitch Stick the client can see the results in terms of levels of consumer engagement and speed of turnaround then they are more likely to use our full consumer insight services.'

For further information, visit www.thefatgroup.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.