Changes at comScore Inc

American researchers comScore Networks Inc. and Jupiter Media Metrix, Inc have jointly announced that comScore has acquired certain assets of the Media Metrix Internet Audience Measurement service in the United States and Canada.

At the same time, comScore has also announced the establishment of its Media Metrix Division, which will sell and service comScore's Internet audience measurement services. This includes Media Metrix, AiM, and netScore. Peter Daboll, president of comScore Networks' Media Solutions Division, has been named president of the Media Metrix Division, reporting to Magid Abraham, Ph.D., comScore's president and CEO. It is thought that comScore's Media Solutions Division will now be merged into the Media Metrix Division.

The acquisition was completed through a cash transaction of approximately $1.5 million and is effective immediately. A number of Jupiter Media Metrix employees will join comScore's Media Metrix Division, and comScore will establish a New York City office to accommodate staff currently employed in that location. However, comScore will continue to maintain Media Metrix' North American consumer panel and its Random Digit Dial (RDD) sample design. comScore will monitor the panel using its patent-pending, server-based data collection technology.

Commenting on the move, comScore's president and CEO said, 'Media Metrix, having created the industry, is a recognised standard in Internet Audience Measurement. It has a well established reputation for the most complete and comprehensive audience measurement for digital media, and a business orientation focused on superior customer service. comScore itself has focused on measuring the buying and transaction behaviour of online audiences from a large panel of global consumers. The combination of usage and buying behaviour create compelling applications for planning, executing and measuring online marketing initiatives by advertisers, publishers and advertising agencies. Together, we will deliver outstanding value to our clients, and accelerate our momentum in becoming the global source of record for the analysis of online behaviour.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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