More than 31 million people tuned in to see Senegal's first-round victory over France in the 2002 FIFA World Cup - making it the most-watched match of the opening weekend (May 31) - according to preliminary audience estimates for 17 countries released this week by Nielsen Media Research.
The May 31 match - in which Senegal beat the heavily favoured France, 1-0, in Seoul, South Korea - drew its largest audience in China, where the game was seen by 9.1 million people in the nation's 11 largest cities - including Beijing, Shanghai and Guangzhou. That translates to a 24% rating, second only to the 28% rating the match achieved in South Korea, and slightly ahead of the 23% rating in Malaysia. (A rating is the percent of persons in TV households watching the event.)
In the United States, the Senegal-France match was seen by nearly 900,000 viewers (0.3% persons rating, combined telecasts), according to Nielsen Media Research. The game was broadcast live in the U.S. on ESPN2 beginning at 7:30 a.m. on the East Coast, May 31, and re-aired on ESPN2 at 2 p.m. the same day. Among Hispanic viewers in the U.S., the match scored a 2.7% persons rating on Univision. Approximately 943,000 viewers watched the game live on Univision.
The largest U.S. audience to view the opening round of the World Cup (2.1 million viewers; 0.8% persons rating) was on ABC, in which England and Sweden tied 1-1, on June 2, at Saitama, Japan. ABC aired the game on tape delay at 4:00 p.m. (East Coast time).
Other audience estimates from Week One include:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online