Sports Tracking Europe, a joint venture between market research organizations NPD in the USA, and GfK in Germany, has launched a new information service for the retail and manufacturing industries in the European sportswear markets. Sports Apparel Track provides comprehensive information on sportswear-related retail sales and purchase behaviour in France, Germany, Italy, Spain and the UK.
Sports Apparel Track supplements the existing services offered by Sports Tracking Europe: the consumer panel on sports shoes and the retail panel on sports equipment. The new information service was launched on 1 July 2002. The first results from July to September will be available in the third quarter 2002, directly after the school holidays. Information about sportswear purchases is supplied by respondents of the same consumer panel that reports purchases of sports shoes, facilitating analyses which use data from both services.
Sports Apparel Track offers sports gear manufacturers and retailers in general more information about key target groups, i.e. end consumers and retailers, than has been available to date. The service includes information about the major sportswear categories: outerwear and underwear, walking/hiking gear, training wear, swimwear and ski suits as well as the relevant accessories.
Sports Apparel Track can help the retail and manufacturing industries to:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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