New Head for Nielsen Media Research Down Under

Nielsen Media Research has just announced the appointment of Peter Cornelius to the position of managing director, Nielsen Media Research Australia.

'Peter brings to the Nielsen Media Research Australian operation an exemplary senior executive record and an unparalleled wealth of experience in dealing with all key sectors of the Australian media and marketing industries. He is extremely well respected throughout the industry and I have every confidence in his ability to drive the momentum, develop the strategic direction and bring new energies to our Australian operation' said Forrest Didier, managing director, Nielsen Media Research Asia Pacific.

Cornelius most recently held the position of managing director and chief negotiating officer for Australia's first independent global media agency, Zenith Australia - a company he helped establish and launch five years previously. He has also served on a number of key industry bodies, most recently as president of the Media Federation of Australia (MFA), and chairman of the Audit Bureau of Circulations and served on the Executive Board of the CAB.

'We fully intend to play a significant role in media research in Australia in the years ahead and Peter's appointment further underlines our commitment to our business and the industry in Australia', added Didier. 'At a time when we have reunited our brand globally under Nielsen Media Research, I am very excited about the future of media measurement in Australia and globally. We are now part of a larger, stronger Nielsen Media Research, the undisputed global leader in TAM and Advertising Information Services. We are also the leading developer of the technologies needed to measure complex audience behaviour in the digital and interactive age. Peter's agency background and media experience will prove invaluable as we develop and introduce innovative solutions to meet the media measurement requirements of our clients'.

As managing director for Nielsen Media Research Australia, Cornelius will report to Didier and will work alongside Tom Markert, chairman of sister company, ACNielsen Marketing Information.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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