Good First Half at Ipsos

Global agency Ipsos has reported revenues for the first half of 2002 of 244.5 million euros, a 13% increase over the same period last year. On a like-for-like basis, Ipsos revenues increased by 7.3% during the first six months of 2002.

For the second quarter of 2002 alone, consolidated revenues stood at 136.1 million euros, a 12% increase. Organic growth accountd for 7.7%, slightly higher than during the first quarter (7%).

Growth was satisfactory in all Ipsos sectors. However, media research (which accounts 9% of total group revenues) is still negatively affected by the drop in advertising revenues among media companies. Of particular note is the strong performance of the group's advertising research division (23% of total group revenues. It should also be noted that the marketing research (53% of total group revenues) and opinion and social research divisions (6% of total revenues) also fared well, respectively increasing their organic growth by 7% and 9%.

Activity is also particularly strong in North America, which accounts for 44% of total group turnover: revenues are up 20%, including 15% of organic growth. The Latin American division (accounting for 10% of total group revenues) saw organic growth of 11%, favoured by a regional leadership position which allowed member companies to develop several multi-country contracts.

According to the agency, the success of Ipsos is based in large part on its efforts in the following three strategic areas:

• To achieve leadership positions in key designated countries, especially in North America which accounts for 40% of the global research market, and more than 60% of global Key Accounts,
  
• To create a global organisation able to work seamlessly around the world with its Key Accounts,
  
• To continue to offer clients new global products and services to meet the demand of an ever-changing business and consumer marketplace.

According to the company,Ipsos growth will continue to outpace the industry as a whole for the remainder of the year. The group's North American and Latin American divisions are expected to record double-digit growth, while Europe will improve its performance. On the basis of these prospects, Ipsos expectes to reach 8% organic growth for the full year 2002, and improve its operating margins.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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