New Hispanic Marketing Service in US

ACNielsen U.S. and Lumina Americas Inc. have announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions. The joint service, E2E Hispanic Market Solutions, will provide companies with a complete marketing package - from conducting market research and developing an integrated marketing plan to executing the plan and assessing the results.

Nick Sorvillo, senior vice president, ACNielsen Homescan, said 'This new service is designed to make it easier than ever for companies to serve the growing base of Hispanic consumers in the United States. Too often companies have to cobble together the work of several marketing agencies to accomplish their objectives. With this service, we are providing a one-stop, start-to-finish solution for successfully reaching Hispanic consumers.'

Carlos Rossi, COO of Luminas Americas, added 'Together we have tremendous analytic tools for gaining a unique and powerful understanding of Latino consumers in the United States. With this unprecedented service, we can provide companies with very specific go-to-market Hispanic marketing plans. We are also positioned to offer companies without Hispanic agencies our complete integrated marketing services, which encompass strategic planning, creative development, media and execution.'

E2E Hispanic Market Solutions will leverage ACNielsen's Homescan Hispanic consumer panel and its Scantrack Ethnic Marketing Service to understand the shopping behaviour of various segments of the Hispanic market. In addition, the service will draw on Lumina Americas' expertise in the U.S. Hispanic market to interpret the research findings, provide insights, and develop an actionable, measurable marketing plan tailored to each client's objectives.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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