Future Planning Conference from Henley Centre

Never before has the need to understand the interaction between economics, consumer behaviour and attitudes, political and technological factors been so great. To provide the boardroom with the best possible chance of calling next year correctly, The Henley Centre has designed a one day event 'Planning for 2003' to be held on November 8 in London.

The briefing will be delivered by senior members of The Henley Centre team together with influential outside experts including Dr Noreena Hertz, author of the bestselling 'The Silent Takeover: Global Capitalism' and 'The Death of Democracy'.

The programme for the day includes:

• The Current State of Play comprising the Economic Outlook - a thorough review of the current paradoxical economic indicators, with insights into the economic picture for the next year, Behavioural Economics -an analysis of the increasingly irrational spending patterns of consumers as they defy the 'laws' of value, haggling over minor items and freely spending on big ticket items and finally a panel discussion to assess prospects for consumer spending in 2003.
  
• Responding to New Consumer Demands including Corporate Social Responsibility - are consumers really basing purchasing decisions on a company's social record or will they continue in a vein of half-knowing?, The Silent Takeover - Dr Noreena Hertz, author of the best-selling book, will present her guidance on how the global business environment is changing and what companies must do to remain in tune with changing consumer attitudes and finally a panel discussion to review the changing global business environment.
  
• Getting Closer to Your Customers including Getting to the Heart of Customer Satisfaction - identifying what really drives customer satisfaction can pay enormous dividends in any industry and New Segmentation Approaches - as age, sex and class become increasingly blunt targeting tools, this session will highlight new approaches that can be used to truly differentiate consumer groups, including consumer resources and new lifestyles.
  
• Planning For The Future. Many future planning exercises fail because companies think about the future in too rigid a way. The Henley Centre is pioneering new approaches to increase the chances of future success and this session will share the techniques and include case studies of best practice.
  
• Key Issues for the Next Year - A discursive final session to pull together the new insights and techniques shared during the day, with reaction from the floor, to highlight the issues and trends most likely to impact upon business in the next 12 months.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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