Asiapanel 2001 Report

Taylor Nelson Sofres and Tokyo-based INTAGE Inc have announced the launch of the Asiapanel 2001 Annual Report, Asia's first pan-regional continuous consumer panel offering.

The report will enable companies for the first time, to benchmark household and grocery purchasing, consistently and comprehensively across Asia's eight key economies - Japan, Korea, China, Hong Kong, Taiwan, Thailand, Malaysia and the Philippines.

The Asiapanel 2001 Annual Report provides a multi-comparative annual report of eight key Asian markets, broken down into five sectors (Beverages, Packaged Groceries, Dairy Products, Household products, Personal Care), 65 product categories, 11 measures (incl. Value, Penetration, etc.) in both annual and quarterly format, as well as key demographics and channel breakdowns.

The report enables global manufacturers to track and adjust their products and resources seamlessly across multiple Asian markets. It allows global retailers to gain a clearer picture of the key channel trends and overall FMCG market not just country by country but across the region as a whole. The report will also give regional players fundamental insight when entering new markets or defending current local markets, while providing an added advantage to consultants, advertising agencies and financial experts as they seek to recommend services, products and solutions to their clients.

The Asiapanel 2001 Annual Report represents a collaboration between TNS and INTAGE, both global leaders in syndicated consumer panels, which offer similar, yet geographically different, panels and markets. INTAGE and TNS have a long working relationship as members of Europanel, the worldwide professional association of established marketing information service providers of consumer panels.

Helen Passingham-Hughes, Managing Director Asiapanel, Taylor Nelson Sofres, commented 'This Annual Report marks the first time that global corporations can accurately compare the major markets of Asia - this is a dynamic step forward in marketing intelligence.' INTAGE Marketing Intelligence Business Division, Chief Division Director Tsuneo Suzuki added 'The Asiapanel 2001 Annual Report is a significant step forward in our mission to provide global integrated marketing solutions to our multi-country clients.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.