Heinz is Most Recalled Brand in UK

The first GfK Brand Check survey carried out by Martin Hamblin GfK shows that Heinz is the most popular unprompted recalled brand in the UK.

In a consumer survey of 1,000 adults, representative of the UK population, consumers were asked to name five brands of products or services. Heinz was top of the list with 17% of mentions, above Sony (14%), Kellogg's (13%) Persil (11%) and Coca-Cola (9%).

Heinz was most popular with female respondents and those aged between 40-49 (21%). Brands like Sony, Adidas and Nike were more popular with males and those in the 16-22 age bracket.

There were a high number of UK brands mentioned including Tesco, Sainsbury, M&S, Cadbury, BT, Asda and Vauxhall.

The GfK Brand Check survey will now be carried out on a monthly basis using the Britbus Omnibus survey from Martin Hamblin GfK.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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