MB Appoints Austrian Licensee

Millward Brown has appointed Integral in Austria as its licensee, bringing the total number of countries in which it now has operations to thirty-five.

Vienna-based Integral was founded in 1987. It has a staff of twenty, and works for local and multi-national companies across many sectors including packaged goods, automotive and media. Integral has a reputation for its quality service, and for its innovative research solutions.

Commenting on the licensing agreement, Andrea Bielli, Managing Director of Millward Brown Mainland Europe said: 'Establishing our presence in Austria is an important step in our European expansion programme. The new licensee creates the opportunity to provide high quality local service to our international clients in Austria.'

Tamás Géczi, Managing Director of Millward Brown Germany added: 'We are really impressed by the way Integral has built its business. Its core values and business philosophy match those of Millward Brown, so we are very optimistic about the future.'

Commenting on the move, Manfred Tautscher and Bertram Barth, Joint Managing Directors of Integral said: 'We are convinced that by assimilating Millward Brown's knowledge and experience into Integral, we will be able to provide new solutions to any problems faced by brands and services in the Austrian market. Consequently, we will be able to add a lot of value to the services we offer to our existing and potential clients'.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.