Recent research by the Chartered Institute of Marketing in the UK shows that the growing influence of children, or 'pester power' has led to some firms spending more than £500,000 investigating trends in the child marketplace.
New consumer research from the CIM into consumer attitudes towards advertising to children is to be made available on Tuesday, 12 November.
Of particular interest in the run-up to Christmas and the New Year, this new research, conducted with a sample of 1,000 consumers in the United Kingdom, looks at:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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