Online File Sharing Thrives in USA

comScore Networks reports that despite growth in most sectors of consumer e-commerce, online sales of recorded music in the USA have continued to decline sharply for three consecutive quarters. At the same time, millions of Internet users continue to use online file-sharing services even as some of these applications have vanished.

The comScore analysis - based on the actual online activity of more than 1.5 million representative Internet users - shows that 2002 online music sales through the third quarter were $545 million, down 25 percent from the $730 million spent over the same period last year. In fact, the decline in online sales of recorded music has accelerated throughout 2002, with sales declining versus year-ago by 12 percent, 28 percent and 39 percent in the first, second and third quarters of 2002, respectively. In contrast, online sales of all products (excluding auctions) increased 30 percent, 28 percent and 30 percent over the same three quarters.

The decline in online music sales far exceeds the decline in overall shipments of recorded music as recently reported by PricewaterhouseCoopers for the Recording Industry Association of America (RIAA). While the RIAA reported in August 2002 that total U.S. music shipments dropped seven percent in the first half of 2002 versus the first half of 2001 ($5.93 billion versus $5.53 billion), comScore data shows that online sales of music fell 20 percent (from $531 million to $424 million) over the same period.

'The music industry attributes the decline in online and offline music sales to a variety of factors, such as a slow economy, fewer hit songs, piracy, CD-burning and file-swapping among others,' said Peter Daboll, division president of comScore Media Metrix, a division of comScore Networks. 'While a host of factors inevitably impact consumer behaviour, the greater sales decline online as reported by comScore would suggest that Internet file-swapping and CD-burning are having a severe negative impact on music sales among Internet users.'

After the fall of legendary file-swapping pioneer Napster, comScore data shows that U.S. consumers quickly flocked to numerous alternatives, including Kazaa and Morpheus. Each of the latter two increased its average monthly U.S. home user base from less than one million in the second quarter of 2001 to 4.6 million and 7.1 million, respectively, in the first quarter of 2002. By the close of the third quarter of 2002, Kazaa had built an impressive following of 9.4 million average monthly U.S. home users.

'comScore Media Metrix will continue to report online purchases of music as well as usage of file-swapping,' concluded Daboll. 'In addition, we'll be conducting more in-depth analyses and looking at key online segments such as the university population, an audience which our data show contains many heavy users of file-swapping services.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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