NPD Launches NPDHouseworld
November 7 2002
Market information provider, The NPD Group, has recently announced the launch of its fifth Web-based service - NPDHouseworld, providing a complete view of the appliance market.
NPDHouseworld purports to be the first and only service to offer both retail point-of-sale and consumer data in one consistently organised, user-friendly offering, providing a personalized view into what is selling, where, to whom and why.
NPDHouseworld information enhances decision making in the following ways:
- Strategic planning: Manufacturers and retailers can identify new opportunities and emerging markets, determine changes in consumer behavior, identify gaps in the market and set pricing strategies.
- Sales and category management: Manufacturers and retailers can monitor competition by account, capitalize on competitors' weaknesses, determine the most effective sales approach by region and understand the impact of promotions.
- Marketing and brand management: Manufacturers can reduce product development costs, match brand to retailer demographics in order to increase distribution, determine the optimal time for promotions, target advertising and monitor campaign effectiveness.
'NPDHouseworld is the latest division to support its clients with cutting-edge technology and industry-focused service,' said Karyn Schoenbart, president of NPD. 'Never before have major and small appliance manufacturers and retailers had access to a comprehensive source of consumer purchase behaviour information. NPDHouseworld subscribers can now find out who the consumer is, what and where they buy major and small appliances.'
The site includes Solution Folders for instant customizable graphs and charts organized intuitively, a 'ClientCenter' electronic library of client-specific NPD reports and presentations, industry news, an archive of topical NPD articles and white papers, special industry reports, a calendar of events and content from other industry sources.
Information for NPDHouseworld is collected from both consumers and retailers. Consumer information is collected via NPD's online consumer panel offering access to more than one million consumers. Respondents report appliance purchases across all channels. Participating retailers provide actual sales counts by product and price. Resulting information presents the best market picture possible with the richest information available.
'Today's current economic conditions place a slim margin of error between success and failure. NPDHouseworld's monthly-updated consumer profiling, purchase driver analyses and retailer-or-account-specific views are the only means for obtaining a total market view that incorporates all retail channels,' said Tim Bush, president, NPDHouseworld.
For further details, visit ww.npdhouseworld.com
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
