New Resource for Web Marketing Professionals

A new website, MarketingFix, launched at the end of last week, aims to be a vital resource for those who follow trends in Internet marketing and media.

Rather than creating original news and commentary on the subject, which several sites already offer, MarketingFix aims to fulfill an unmet need in the sector by aggregating stories from dozens of other publications every day with short summaries, links and additional comments to help put the news in context. The site is designed to be quick to read and exhaustive in collecting the most important news and analysis of the day.

To make the news easy to browse and to highlight important trends as they develop, MarketingFix organizes its news briefs according to easy-to-navigate categories, such as Online Advertising, Search Marketing, Email Marketing, Rich Media, Online Branding and many more.

The five partners in the new service, Rick E. Bruner, John Engler, Steve Hall, Robert Loch and Olivier Travers, collectively have more than 30 years experience working inside the Internet marketing and media sectors. Rick E. Bruner is a strategic consultant and market researcher, president of Executive Summary Consulting, Inc. John Engler is an advertising sales professional specializing in technology and travel since 1996. Steve Hall is a 17-year veteran of the ad agency world, having held media positions at Bozell, Starcom, and Leo Burnett. Based in Boston, he is currently building a new agency of his own. Robert Loch is an Internet marketing consultant specializing in viral, digital buzz and integrated marketing, advising clients on how to use the Internet to extend the value of their existing marketing activities. Based in London, he has worked in new media since 1998 with a wide range of brands in both Europe and the Middle East. Finally, Olivier Travers is an online marketing consultant focused on strategy and information architecture.

For further details, visit www.marketingfix.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.