TNS Advertising Pre-Testing Methodology Online

Taylor Nelson Sofres (TNS) has this week launched BUY(c)Test Online, an online version of its advertising pre-testing solution. BUY(c)Test Online addresses traditional advertising pre-testing issues such as cost and turnaround times, while building on the BUY(c)Test system used by advertisers worldwide for over 20 years.


By utilising the cost and speed benefits of Internet research, BUY(c)Test Online reduces the time taken to measure creative subtleties within advertising, giving agencies and advertisers alike more time to make decisions about how their key messages can be communicated to maximum effect.

Validated globally through more than 8,500 studies, BUY(c)Test uses a unique, highly sensitive, emotional response scale to provide strong diagnostic insight into advertising creatives to help clients produce more effective, targeted adverts.

BUY(c)Test Online uses unique and exclusive technology to allow the presentation and evaluation of advertising (including full TV executions) online. This is the latest addition to the advertising testing, evaluation and tracking portfolio of the TNS Group.

'The development of BUY(c)Test is a response to clients' increasing demands for faster and more cost effective pre-testing' says Lorenz Andersen, BUY(c)Test Director. 'Historically much pre-testing has not been possible because of the short lead times for adverts and the time required to undertake studies to examine them. BUY(c)Test Online addresses these issues, getting results quickly enough for decisions to be made about advertisements and helping to avoid expensive mistakes.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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