Leapfrog Launches New International Division

Leapfrog Research and Planning, one of the UK's leading qualitative research agencies, has this week announced the launch of its new International research division - Leapfrog Further.

Leapfrog Further, which will be headed up by Board Director, Louise Cretton, has been set up to handle Leapfrog's rapidly growing International business.

'This new division is born out of both organic growth from our core business and requests from existing clients to replicate our services on a global basis. By working with our global network of companies and individuals with whom we share a common philosophy and working style, Leapfrog Further will provide both new and existing clients with strategic, yet practical thinking, combined with local knowledge to provide insightful solutions for their International business issues', said Louise Cretton.

The new division will launch with four members of staff - Louise Cretton, Julie Hindmarch, Sarah Mason and Caroline Farago, all of whom have extensive international experience and speak a wide variety of languages.

To communicate to the business community the substantial additions to the Leapfrog offer, the company is also launching a new brand identity created by Seattle-based design consultancy Sev7rn. Sev7rn have evolved the existing design, simplifying it to create a more contemporary feel whilst retaining the key elements such as the 'frog' icon, which has significant recognition and affection among clients. A new coloured element - a dynamic 'swoosh' is used to identify the new division, and prepare the ground for new divisions to be launched in the future.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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