Ipsos Award in UK
December 23 2002
Ipsos UK has been singled out as the Market Research Agency of the Year by the trade magazine, Marketing, citing the agency's long list of innovative research methods, many of them harnessing the latest technology.
Richard Silman, CEO commented, 'I am pleased that the wealth of talent working at Ipsos UK has been recognised in 2002. Especially given the tough market conditions -our investment in staff and ideas has paid off.'
The citation of methods includes:
- Work with Diageo subsidiary Translucis, who project a mixture of editorial and advertising onto plasma screens in bars and cafes. Ipsos has developed a methodology to measure viewing via miniature video cameras mounted on screens to analyse the number of people looking at the screen.
- Ipsos was the first agency to develop a means of testing interactive advertising.
- Ipsos is the first in the UK to use double-screen computer assisted interviewing.
- Using virtual reality technology, the company is also able to create virtual shops in which the consumer can freely explore shelf displays, promotion and packaging.
- Ipsos is currently pioneering new methods of modelling the effects of advertising promotion on price and sales.
- Ipsos' NextIdea branded product is one of the few largely quantitative systems available for advertisement testing at the storyboard stage.
In the UK, Ipsos ranks fifth in the research market (after Kantar, Taylor Nelson Sofres, NOP and NFO). Ipsos UK turnover is expected to reach 68 million euros in 2002 and the agency is also renowned for media research expertise under the brand name Ipsos-RSL.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
