Synovate Brand Launched

Effective as of today, the businesses which used to comprise the Aegis Research network have rebranded as Synovate.

'This is the final stage in a process which started two years ago and now incorporates 77 offices in 46 countries, creating a company that is one of the largest and most important custom market research agencies in the world,' said Adrian Chedore, worldwide CEO.

The name Synovate combines the two key themes of business strategy: synergy and innovation. By leveraging synergy across business units, Synovate aims to offer powerful new services hand-in-hand with increased competitive advantage. At the same time, the company aims for continuous innovation in marketing solutions, client service deliverables and internal processes.

The Synovate brand mark, which was developed by UK agency Designhouse, depicts two interwoven rings representing interaction and dynamism. All individual companies within Synovate will be shedding their existing corporate identities to adopt the new brand identity.

Companies which will become Synovate are Market Facts and its subsidiaries in the Americas; Asia Market Intelligence and Research Fact in Asia Pacific; and Market&More, Pegram Walters, Demoscopie, The Sample Surveys Research Group, INNER Strategic Research and MEMRB Custom Research Worldwide in Europe, the Middle East and Africa.

More information on Synovate is available on www.synovate.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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