IPA E-Commerce and New Media Consultant

The Institute of Practitioners in Advertising (IPA) in the UK has appointed Nigel Gwilliam as its first E-Commerce and New Media Consultant to develop and implement the IPA's services in the areas of e-commerce and new media.

Nigel joins the IPA following an assignment as a Consultant to the Periodical Publishers Association, where he developed the magazine industry's strategy for advertising e-commerce, using Internet communications technology to streamline the administrative process relating to the buying and selling of advertising.

Before this he was the Head of Internet Communications at EMAP Advertising, Strategic Planner, Commercial Development at the Telegraph and a Senior Media Planner at Leo Burnett.

Nigel will be working towards data and system standardization throughout the marketing communications industry as well as the formation of a file transfer standard for the industry. His objective will be to develop efficient, compatible and competitive markets for these services.

According to Hamish Pringle, IPA Director General: 'We are looking to Nigel to increase further the profile of new media and E-Commerce within the IPA and ensure its integration into all current IPA programmes. He will be a custodian of industry standards in terms of definitions, file transfer standards and manage projects on UK pan industry file transfer standards and e-lexicons, E-copy rotation and E-campaign approvals as well as JICRIT.'

He will also be coordinating activities initiated by the Digital Marketing Group where he will work closely with the new DMG chairman, John Owen of Starcom Motive, and Deputy Chairmen, Nick Gutfreund of i-level and Ben Christie of PHDIQ.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.