New Ipsos Corporate Website

Global agency Ipsos has unveiled two major corporate initiatives for 2003: the company's first bilingual website, and the introduction of a new, global advertising campaign under the tag line 'Nobody is Unpredictable.'

The new corporate website contains historical and financial information, Fast Facts, public opinion polls from around the world, the ability to subscribe to new job postings and News Alerts, and links to Ipsos member company websites.

'Although our advertising may have changed over the years, we have never wavered from our business strategy of focusing solely on survey-based marketing research,' CEO Truchot said. 'We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe.'

Ipsos, established in France in 1975, has grown into a major global research group, incorporating leading research companies in Europe, North America, Latin America, the Middle East and the Asia-Pacific.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.