Regional TAM at ATR Australia

ATR Australia's new regional TAM system was launched last week, providing daily data for five regional markets and twenty three sub markets from a panel of 2,000 homes.

Data collected by these meters will determine each network's share of the annual $600 million regional TV advertising spend.

ATR Australia and Regional TAM have worked together for the last four months to ensure a smooth transition to the new currency.

Regional TAM's Chris O'Connell stated 'ATR Australia has done a great job in a short time to install the new panel and produce data for testing and approval. They have our sincere thanks for the efforts that have brought us to this point.'

ATR Australia is contracted by Regional TAM to provide data until 2009. In addition, ATR is responsible for the sale and marketing of the data on behalf of Regional TAM, who retain data copyright.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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