New Advertising Research Seminar from AQR
March 21 2003
The Association for Qualitative Research (AQR) in the UK is to host a new Advertising Research Seminar on 4 April in London as part of its evolving training programme aimed at keeping qualitative researchers fully up-to-date with the latest techniques.
The one-day seminar is designed to explore the dynamics of advertising research from the various perspectives of client, planner and qualitative researcher. A number of topical issues will be covered during the day, including:
- best practice in development and communication research
- ways to ensure continual improvement in research techniques
- how the qualitative profession can predict and meet client expectations for the future of advertising research.
A number of high profile industry experts will address the seminar, including Anne Hastings, ase; Debbie Newbould, Millward Brown UK; Jeremy Speechley, Campbell's Grocery Products Ltd; Ruth Adams, AMV; Audrey Niven, Consultant; Kevin Singer, MFR; and Judith Wardle, Wardle McLean.
Commenting on the seminar, Anne Hastings, newly-appointed chair of the AQR's Education Committee, said, 'Advertising research can be a highly creative practice and the boundaries are constantly changing as clients look for new ways to reach their audiences effectively. This new seminar has been developed in recognition of the need for advertising researchers to remain at the forefront of their field in order to ensure the best results for them, their clients and the survey participants.'
Anne added, 'This seminar forms part of our ongoing training programme for 2003 which has been developed in response to requests from our members and covers a wide array of subjects. The AQR is committed to enhancing best practice and providing thorough training is one way we aim to achieve this.'
Other AQR training courses available during 2003 include 'Understanding the process of field management', 'Moderating skills workshop' and the AQR's flagship five-day 'Foundation Course'. Each of the courses is specifically designed to increase professionalism amongst qualitative researchers and encourage innovations in research practice.
More details on the AQR Advertising Research Seminar and information on other courses in the 2003 training schedule are available from the AQR's website at
www.aqr.org.uk
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
