Itracks Expands CATI Capability

Online data collection agency Itracks is to expand its call centre due to increased demand. According to Dan Weber President and CEO of Interactive Tracking Systems Inc (Itracks), 'The call centre will expand to 32 stations by April 11 and we plan to have 80 stations by years end.'

The announcement is a result of increased demand for Itracks' Online Computer Assisted Telephone Interviewing (CATI) service. Itracks' Online CATI service integrates real-time reporting, which clients can access from anywhere on the Web, with phone surveys. Itracks' clients have a range of survey data collection options, from phone to web to a hybrid approach.

'We find that we are being called upon when timelines are tight,' says Mr. Weber. 'We've developed a reputation for quality data delivered quickly. Real-time, online reporting speeds the time it takes for researchers to get results.'

The Online CATI service is a continuation of Itracks' survey data collection system. All types and all complexities of survey design can be accommodated and surveys are hosted on Itracks secure server system. The real-time reporting facility gives clients access to report-ready charts and graphs at a touch of the button. And, instead of having to amalgamate telephone and online survey results, Itracks' system does it automatically, so clients are always aware of the status of their research.

In addition, Itracks has also seen an increase in focus group recruiting projects for both face-to-face and online qualitative research. 'Clients really see the benefit of going to one supplier for all their data collection needs,' says Mr. Weber.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

• All news