Hispanics Online Measured

Nielsen//NetRatings has signed a five-year agreement with media owner Univision Online to build an Internet audience measurement panel to improve the tracking and analysis of online behavior among Hispanics in the United States.

Univision.com is the country's most-trafficked Spanish-language site and is a sister company to the TV channel of the same name.

The panel will be based on random digital dial methodology, with NetRatings deploying its strategy to a representative panel of 3,600 Hispanic individuals. The sample will be included in the current Nielsen//NetRatings panel that represents the U.S. online universe.

According to NetRatings the panel will offer demographic information on Hispanic Internet users and will serve the needs of media buyers, planners, publishers and marketers targeting online U.S. Hispanics, the nation's fastest-growing ethnic segment. The panel will begin in the fourth quarter.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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