The Leading Edge Takes on UK Guru

In a move set to develop further Australia's leading research-based consultancy, The Leading Edge, the company has appointed UK qualitative research mastermind, Sara Garcia.

Taking on the role as Director of Advanced Qualitative Research (AQR) at The Leading Edge, Garcia will be responsible for the training, direction and developments of the AQR team.

Credited in her career (spanning two decades) for reinventing international qualitative research and the way it is conducted, Garcia is sure to be a true asset to the business, says The Leading Edge managing director, Derek Leddie: 'Sara is a valuable contribution to our management team and will further strengthen our offer to the market. Her skills and commercial mindset supports The Leading Edge's promise to provide our clients with the strategy and direction that will help grow their business. Her skills and expertise in international qualitative research will help us to build on our success in the international arena.'

The Leading Edge was founded in 1990 and over the past decade has provided specialist consulting in consumer insight, decision support, and business intelligence to clients such as Nestle, Microsoft, Glaxo SmithKline, David Jones, Commonwealth Bank and Diageo (Guinness).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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