New Tracking Service for Home Improvement Industry

The NPD Group and home improvement tracking partner The Farnsworth Group have agreed to work together with CCITRIAD, parent company of Vista Information Services, to provide a comprehensive marketing information service for the home improvement industry.

The proposed alliance brings together three industry leaders with the resources and expertise to offer a first for the home improvement industry: ie complete tracking and information services based on both consumer panel and point-of-sale information, all of which will be available from a coordinated source.

By joining forces, the companies plan to offer the home improvement industry access to their combined assets to effectively provide a complete and unique view of the home improvement market. NPD offers access to over 2.5 million consumers via its pre-recruited online consumer panel. The Farnsworth Group contributes over 10 years of research and consulting experience, whilst Vista delivers an established point-of-sale tracking system now measuring home improvement product movement in over 35,000 stores.

'We are pleased to be part of this team and look forward to launching new services that will deliver significant benefits to the industry,' said Tim Bush, president of NPD Houseworld. 'This partnership will allow us to offer a new level of information to support decision making. Our goal is to help our clients understand their customers in order to improve strategic planning, marketing, and product development.'

'Having participated in the home improvement industry for many years, I am thrilled to have the opportunity to bring the industry this comprehensive view of the market. The integration of consumer and point-of-sale data into an integrated source is a great step forward in providing timely, reliable data to this industry,' added Brad Farnsworth, president of The Farnsworth Group.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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