More Mexicans Join Decision Analyst Panel

MR and Consulting firm Decision Analyst, Inc. has increased the number of Mexican households within its Internet-based global survey panels to more than 14,000. The panels are used for a wide range of advertising testing, product testing, new products research, and strategy research.

In all Decision Analyst's panels cover more than 1.5 million households (equivalent to more than 3.5 million individual members) throughout North and South America, Europe, Asia, Africa and Oceania. Panels include the American Consumer Opinion(r) Online panel, and various multilingual speciality panels which bring together experts, regardless of their location, in the fields of technology and construction, and executive and medical opinions.

'Mexico is a critically important market for many US companies' says Jerry W. Thomas, President and CEO of Decision Analyst. 'An examination of America's external economic relationships show that trade with its southern neighbour ranks behind only Canada in value. In addition, the continued benefits of trade liberalization brought about by NAFTA, and the rapidly increasing Hispanic population within the US, will increase the importance of the Mexican market over the next few years'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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