AdLINK Signs Up For WebRF

AdLINK Internet Media AG, the leading independent provider of digital comms solutions in Europe, has signed up to Nielsen//NetRatings' online ad campaign planning tool, WebRF on a multi-country basis. The AdLINK network ranks in the top five domains in many European countries including the UK, Spain and Germany.

WebRF offers media planners schedule analysis and optimisation, and assessment of the performance of proposed media buys. Key Web site performance information generated includes reach, frequency and indexing of user-specified target demographic groups.

'Our clients and the industry in general have been asking for this information for some time', says Karina Curley, European Research Director at AdLINK. We are delighted to work with Nielsen//NetRatings to ensure that the advertisers and planners have access to this vital information, allowing them to build their campaigns on accurate and reliable information, which illustrates which sites are the most appropriate places for online advertising activity. We hope that the online advertising sector will use WebRF to improve the quality of online advertising planning, management and measurement'.

Nielsen//NetRatings are also pleased with the enhanced value the deal will give WebRF. 'AdLINK is an important option for all planners and buyers', says their Senior VP, Commercial, David Day. 'With its inclusion in WebRF, planners have a complete picture of the marketplace'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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